Strategic marketing for nonprofit organizations
Philip Kotler ; Alan R. Andreasen
| Year of publication: |
1991 ; 4. ed
|
|---|---|
| Authors: | Kotler, Philip ; Andreasen, Alan R. |
| Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
| Subject: | Marketingmanagement | Marketing management | Nonprofit-Organisation | Nonprofit organization | USA | United States |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XI, 644 S. : Ill., graph. Darst Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-13-851932-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000833382