Strategic marketing management : planning, implementation and control
Year of publication: |
1997 ; 2nd ed
|
---|---|
Authors: | Wilson, R. M. S. ; Gilligan, Colin |
Publisher: |
Oxford : Butterworth-Heinemann |
Subject: | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management |
Description of contents: | Table of Contents [gbv.de] |
-
Strategic marketing cases and applications
Cravens, David W., (1983)
-
Strategic market planning : problems and analytical approaches
Abell, Derek F., (1979)
-
Marketing concepts and strategies in the next decade
Rodger, Leslie W., (1973)
- More ...
-
Gilligan, Colin, (2003)
-
Strategic marketing management : planning, implementation and control
Wilson, R. M. S., (2005)
-
Gilligan, Colin, (2009)
- More ...