Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
Year of publication: |
April 2018
|
---|---|
Authors: | McCamley, Claire ; Gilmore, Audrey |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 26.2018, 2, p. 156-173
|
Subject: | Strategic marketing planning | heritage tourism marketing | strategic orientation | resource allocation | product service development | destination promotion | Marketingmanagement | Marketing management | Tourismusmarketing | Tourism marketing | Kulturgüter | Cultural heritage | Tourismuspolitik | Tourism policy | Strategisches Management | Strategic management | Tourismuswirtschaft | Tourism industry |
-
Aggravated fragmentation : a case study of SME behaviour in two emerging heritage tourism regions
McCamley, Claire, (2017)
-
Boukas, Nikolaos, (2014)
-
Nguyen, Quynh Hoa, (2021)
- More ...
-
Aggravated fragmentation : a case study of SME behaviour in two emerging heritage tourism regions
McCamley, Claire, (2017)
-
Lone not lonely : conceptualising the lone consumer servicescape through speciality coffee
McCamley, Claire, (2021)
-
Canavan, Brendan, (2020)
- More ...