Strategic, metric, and methodological trends in marketing research and their implications for future theory and practice
Robert Dahlstrom, Arne Nygaard and Jody L. Crosno
| Year of publication: |
2008
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|---|---|
| Authors: | Dahlstrom, Robert ; Nygaard, Arne ; Crosno, Jody L. |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 16.2008, 2, p. 139-152
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| Subject: | Marktforschung | Market research | Marketingtheorie | Marketing theory | Theorie | Theory |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003735482