Strategic Orientation and Firm Performance in an Artistic Environment
| Year of publication: |
2000
|
|---|---|
| Authors: | Voss, Glenn B. ; Voss, Zannie Giraud |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 64.2000, 1, p. 67-83
|