Strategic orientation and new product development performance : the role of networking capability and networking ability
Year of publication: |
July 2017
|
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Authors: | Mu, Jifeng ; Thomas, Ellen ; Peng, Gang ; Di Benedetto, C. Anthony |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 64.2017, p. 187-201
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Subject: | Strategic orientation | Market orientation | Entrepreneurial orientation | Networking capability | Networking ability | New product development | Unternehmensnetzwerk | Business network | Produktentwicklung | Innovationsmanagement | Innovation management | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Soziales Netzwerk | Social network | Erfolgsfaktor | Success factor | Unternehmenserfolg | Firm performance |
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