Strategic orientations in a competitive context : the role of strategic orientation differentiation
Year of publication: |
2012
|
---|---|
Authors: | Deshpandé, Rohit ; Grinstein, Amir ; Ofek, Elie |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 629-643
|
Subject: | Strategisches Management | Strategic management | Wettbewerbsanalyse | Competitive analysis | Marketingmanagement | Marketing management |
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