Strategic planning for public relations
Ronald D. Smith
| Year of publication: |
2005 ; 2. ed.
|
|---|---|
| Authors: | Smith, Ronald D. |
| Publisher: |
Mahwah, NJ [u.a.] : Lawrence Erlbaum |
| Subject: | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XVII, 382 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Previous ed.: 2002 |
| ISBN: | 0-8058-5239-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002071409