Strategic Pricing Response and Optimization in Operations Management
| Year of publication: |
2009
|
|---|---|
| Authors: | Ho, Teck H. ; Su, Xuanming |
| Published in: |
Handbook of pricing research in marketing. - Cheltenham, Glos, U.K : Edward Elgar, ISBN 978-1-84844-744-8. - 2009, p. 557-580
|
| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Mathematische Optimierung | Mathematical programming | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.4337/9781848447448.00036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015502384