Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen Chen, Mike Z. Yao
| Year of publication: |
2022
|
|---|---|
| Authors: | Chen, Chen ; Yao, Mike Z. |
| Subject: | metaverse | telepresence | transportation | virtual marketing | virtual reality | Virtuelle Realität | Virtual reality | Social Web | Social web | Marketingmanagement | Marketing management | Marketing | Virtuelle Organisation | Virtual organization |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21630 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012817130