Strategic use of immersive media and narrative message in virtual marketing : Understanding the roles of telepresence and transportation
| Year of publication: |
2021
|
|---|---|
| Authors: | Chen, Chen ; Yao, Mike Z. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2021, 3 (23.12.), p. 524-542
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21630 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012808578