Strategies for entry in foreign markets : Carlsber a case study
Year of publication: |
2013
|
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Authors: | Kaur, Amanpreet ; Kaur, Hersheen |
Published in: |
Global journal of business management : GJBM. - New Delhi : Global Vision Publ. House, ISSN 0973-8533, ZDB-ID 2413232-9. - Vol. 8.2014, 1, p. 1-13
|
Subject: | Carlsberg | Economic cycles | Emerging market | FMCG firms | Bargaining power | OLI framework | Joint venture | Markets technologies & Strategic alliance | Strategische Allianz | Strategic alliance | Joint Venture | Internationaler Markteintritt | International market entry |
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