Strategies for generating e-business returns on investment

Chapter I Customer Relationship Management -- A Strategy for Success in Electronic Commerce Nils Madeja, Detlef Schoder 1 -- Chapter II Customer-centric Internet Strategies: Achieving Competitive Advantage through CRM Calin Gurau 21 -- Chapter III eCRM Integration in E-Business: First Line of Offense to Competitive Advantage Cain Evans 50 -- Chapter IV The Effects of IT on Supply Chain Management in the Automobile Industry Ki Chan Kim, Il Im, Myung Soo Kang 86 -- Chapter V The Potential of B2B Commerce for Competitive Advantage Ronan McIvor, Paul Humphreys 102 -- Chapter VI Know Your Why's and How's -- Towards a Contingency Model for Industrial E-Procurement Jakob Rehme, Daniel Kindstrom, Staffan Brege 125 -- Chapter VII A Framework for Addressing Minority Suppliers as an E-Business Strategy Dale Young 143 -- Chapter VIII Alaska's Embrace of Digital Opportunities Ping Lan, David C. Yen 163 -- Chapter IX Strategic Success Factors for Selling Content Online: Which Success Factors will make Internet Content a Sustainable and Profitable Business? Stephan A. Butscher, Frank Luby, Markus B. Hofer 187 -- Chapter X Past Purchasing Behavior in E-Commerce: The Impact on Intentions to Shop Online TerryAnn Glandon, Christine M. Haynes 209 -- Chapter XI Identifying Purchase Perceptions that Affect Consumers' Internet Buying Thomas W. Dillon, Harry L. Reif 235 -- Chapter XII Strategic E-Commerce Aspects of the E-Banking/E-Lending Industry William T. Rupp, Alan D. Smith 254 -- Chapter XIII An E-Business System Development and Modernization Model to Improve the Profitability of Investment Decisions Bahador Ghahramani 286 -- Chapter XIV A Complementary Tele-Working Platform for Data and Voice Networks Philip Sotiriades, G.-P. K. Economou 317