Strategies of innovation applied to luxury market firms : the case of Montblanc's fountain pens
Year of publication: |
2017
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Authors: | Ferasso, Marcos ; Salem, Thierry ; Pinheiro, Ivan Antonio |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 12.2017, 4, p. 425-448
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Subject: | innovation | strategy | technology | luxury market | Montblanc | fountain pen industry | Luxusgüter | Luxury goods | Innovation | Innovationsmanagement | Innovation management | Westliche Staaten | Western countries |
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