Strategies to drive interactivity and digital engagement : a practitioners' perspective
Suk Chong Tong and Fanny Fong Yee Chan
| Year of publication: |
2023
|
|---|---|
| Authors: | Tong, Suk Chong ; Chan, Fong Yee |
| Subject: | Digital engagement | Engagement strategies | In-depth interviews | Interactivity | Practitioners | Digitalisierung | Digitization | Strategisches Management | Strategic management | Befragung | Interview |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-05-2022-0153 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428185