Strategies to exploit the advantages of new targeting technologies : realizing the advertising revenue potential of media audiences
Steven S. Wildman
| Year of publication: |
2008
|
|---|---|
| Authors: | Wildman, Steven S. |
| Published in: |
Management and innovation in the media industry. - Cheltenham [u.a.] : Elgar, ISBN 978-1-84720-109-6. - 2008, p. 131-150
|
| Subject: | Mediensektor | Media industries | Kommunikationsmedien | Communication media | Werbeträger | Advertising media | Werbeplanung | Advertising planning | Medienökonomik | Media economics |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003791273