Strategisches Multi-Channel-Management & Social Media im CRM : Entwicklung einer ganzheitlichen Multi-Channel- Management-Strategie inklusive Social Media
Sandra Margraf
| Year of publication: |
2011
|
|---|---|
| Authors: | Margraf, Sandra |
| Publisher: |
München : AVM |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | 100, XXX S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-86924-004-6 |
| Source: |
Persistent link: https://www.econbiz.de/10009555508