New Strategy Alignment in Multinational Corporations - How does a large, diversified multinational company coordinate its strategies? The answer is through a combination of strategy maps, balanced scorecard, and a strategic action program (strap). Strategies must be very specific, limited in number, and linked to a business scorecard to detail progress in achieving the goals.
| Year of publication: |
2005
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| Authors: | Wunder, Thomas |
| Published in: |
Strategic finance : leadership strategies in accountants and financial professionals. - Montvale, NJ : Institute of Management Accountants, ISSN 0025-1690, ZDB-ID 14706659. - Vol. 87.2005, 5, p. 35-41
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