Strategy compability : the time versus money effect on product evaluation strategies
Lei Su; Leilei Gao
| Year of publication: |
2014
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|---|---|
| Authors: | Su, Lei ; Gao, Leilei |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 4, p. 549-556
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| Subject: | Decision strategy | Consumer behavior | Decision-making | Time versus money effect | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Theorie | Theory | Experiment |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410176