STRATEGY - Design Thinking and Design Management: A Research and Practice Perspective - The role of design is clearly broader and more comprehensive than the part it plays in traditional product development. Design thinking is beginning to be considered a means of improving corporate strategy and, indeed, of transforming a business. But what does it really mean to think like a designer?
| Year of publication: |
2009
|
|---|---|
| Authors: | Cooper, Rachel ; Junginger, Sabine ; Lockwood, Thomas |
| Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 20.2009, 2, p. 46-55
|