STRATEGY - Invisible Branding - For those whose eyes begin to glaze over at the very mention of brand, try thinking of reputation instead. And now here's a question: What influences your company's reputation? The correct answer is: Everything. And what you can't see or touch is just as important as what you can.
Year of publication: |
2009
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Authors: | Levine, Josh |
Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 20.2009, 4, p. 32-38
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