STRATEGY-MAKING - Towards a New Model of Strategy-making as Serious Play - Based on a concept of Strategic Imagination, Johan Roos, of IMD, Lausanne, and Bart Victor, of Vanderbilt University, present a new model of strategy-making in which the process is explained as Play in three phases. New directions for strategy-making practice improvement are offered
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|Authors:||Roos, Johan ; Victor, Bart|
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 17.1999, 4, p. 348-355
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