Strategy map for Chinese science parks with KPIs of BSC

Purpose – The purpose of this paper is to present a structural evaluation methodology to link key performance indicators (KPIs) into the strategy map of the balance scorecard (BSC) for Chinese science parks (CSPs). We establish the visualized strategy map with the logical links to improve the science parks’ (SPs’) performance. Design/methodology/approach – Corresponding to the four BSC perspectives (finance, customer, internal process and employee learning and growth), KPIs for CSPs are synthesized and screened in the relevant literature. The application for Zhongguancun Science Park (ZSP) is provided as an example. Findings – The research results show that the presented approach is an objective and feasible way to construct a more justifiable strategy map. The proposed framework can be applied to non-profit organizations, such as SPs. Originality/value – This work provides a systematic method to establish strategy maps for SPs (non-profit organizations), based on the consideration of the intricate causal relationships among KPIs, and the analysis of the important strategic improvement paths and proposes the model of assessment of emphasizing the processes rather than outcomes.