Strategy Maps - The balanced scorecard has helped companies align their corporate strategy with the few critical processes that are most important to the value proposition. But many don't align their intangible assets, such as people, technology, and culture, with their overall strategy. Strategy maps visually display the alignment of intangible assets with the strategy for value creation.
| Year of publication: |
2004
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| Authors: | Kaplan, Robert S. ; Norton, David P. |
| Published in: |
Strategic finance : leadership strategies in accountants and financial professionals. - Montvale, NJ : Institute of Management Accountants, ISSN 0025-1690, ZDB-ID 14706659. - Vol. 85.2004, 9, p. 26-35
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