Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives
Year of publication: |
2009
|
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Authors: | Bhattacharya, C. B. ; Korschun, Daniel ; Sen, Sankar |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 85.2009, Supp.2, p. 257-272
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Subject: | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Return on Investment | Return on investment | Theorie | Theory |
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