Structural Analysis of Models with Composite Dependent Variables
Year of publication: |
1992
|
---|---|
Authors: | Farris, Paul W. ; Parry, Mark E. ; Ailawadi, Kusum L. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 11.1992, 1, p. 76-94
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | marketing | structural analysis |
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