Structural modeling of heterogeneous data with partial least squares
Edward E. Rigdon, Christian M. Ringle and Marko Sarstedt
| Year of publication: |
2010
|
|---|---|
| Authors: | Rigdon, Edward E. ; Ringle, Christian M. ; Sarstedt, Marko |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 7.2010, p. 255-296
|
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009957641