Structural Modeling of Success Factors in Exporting: Cross-Validation and Further Development of an Export Performance Model

International marketing managers' cultural sensitivity: relevance, training requirements and a pragmatic training concept

Holzmüller, Hartmut H., (2001)

International marketing managers' cultural sensitivity: relevance, training requirements and a pragmatic training concept

Holzmüller, Hartmut H., (2001)

Cross-national stability of an export performance model : a comparative study of Austria and the US

Stöttinger, Barbara, (2001)