Structuring Product-Markets : An Approach Based on Customer Value

We offer an efficiency-based approach to derive market partitions and respective benchmarks using Data Envelopment Analysis. Product efficiency is measured as an output to input value from the customer's perspective. Products offering a maximum customer value relative to alternatives represent benchmarks for different sub-markets. The framework is applied to data on compact cars

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Year of publication:	2007
Authors:	Staat, Matthias René ; Bauer, Hans H. ; Hammerschmidt, Maik
Publisher:	[S.l.] : SSRN
Subject:	Kundenwert \| Customer value \| Beziehungsmarketing \| Relationship marketing

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Extent:	1 Online-Ressource (8 p)
Type of publication:	Book / Working Paper
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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