STRUCTURING PRODUCT-MARKETS: AN APPROACH BASED ON CUSTOMER VALUE

We offer an efficiency-based approach to derive market partitions and respective benchmarks using Data Envelopment Analysis. Product efficiency is measured as an output to input value from the customer’s perspective. Products offering a maximum customer value relative to alternatives represent benchmarks for different sub-markets. The framework is applied to data on compact cars. relevant product segments.

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Year of publication:	2004-01-13
Authors:	Staat, Matthias ; Bauer, Hans H. ; Hammerschmidt, Maik
Institutions:	EconWPA
Subject:	Customer Value \| Product-Market Structuring \| Market Partitioning \| Data Envelopment Analysis \| Product Efficiency \| Frontier Functions

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Extent:	application/pdf
Series:	Microeconomics.
Type of publication:	Book / Working Paper
Notes:	Type of Document - pdf; prepared on WinXP; to print on HP;
Classification:	D1 - Household Behavior and Family Economics ; D2 - Production and Organizations ; D3 - Distribution ; D4 - Market Structure and Pricing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005135134