"Structuring the fuzz": the design of ideation for new product ideas
by Arthur B. VanGundy
| Year of publication: |
2005
|
|---|---|
| Authors: | VanGundy, Arthur B. |
| Published in: |
Introduction to business communication. - Frankfurt am Main : Lang, ISBN 3-631-53710-7. - 2005, p. 43-63
|
| Subject: | Produktentwicklung | New product development | Innovation | Kreativität | Creativity | Innovationsmanagement | Innovation management | Produktgestaltung | Product design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003131670