Structuring the marketing function in complex professional service organizations
| Year of publication: |
2000
|
|---|---|
| Authors: | Laing, Angus W. ; McKee, Lorna |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 34.2000, 5-6, p. 576-597
|