Stuck in the adoption funnel : the effect of interruptions in the adoption process on usage
Anja Lambrecht; Katja Seim; Catherine Tucker
| Year of publication: |
2011
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|---|---|
| Authors: | Lambrecht, Anja ; Seim, Katja ; Tucker, Catherine |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 2, p. 355-367
|
| Subject: | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | 2001-2003 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009006825