Student centered marketing education through open learning resources and Web 2.0 tools
Rosalyn J. Rufer; Ruifang Hope Adams
| Year of publication: |
2013
|
|---|---|
| Authors: | Rufer, Rosalyn J. ; Adams, Ruifang Hope |
| Published in: |
Marketing theory and applications ; 2012=Vol. 23. - Red Hook, NY : Curran Associates, ISBN 1-62276-649-0. - 2013, p. 327-334
|
| Subject: | Betriebswirtschaftsstudium | Graduate business education | Marketing | Wirtschaftspädagogik | Business and economics education | E-Learning | E-learning | Web 2.0-Technologien | Web 2.0 technologies | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009792207