Extent: | XXI, 289 S. : graph. Darst. |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references (p. [273]-282) and index |
ISBN: | 0-7923-8215-3 |
Classification: | Methoden und Techniken der Betriebswirtschaft ; Marketing |
Source: |
Persistent link: https://www.econbiz.de/10004230628