A study of impact of the demographics on the adoption of technology-driven based payment techniques among Mom-and-Pop retail owners and consumers-in emerging markets

R. K. Srivastava

Year of publication:	2024
Authors:	Srivastava, R. K.
Published in:	International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 15.2024, 4, p. 479-500
Subject:	consumers \| credit card \| debit card \| demographic variables \| DOIs \| Mom-and-Pop stores \| rational choice theory \| technology based payment \| theory of diffusion of innovations \| Kreditkarte \| Credit card \| Konsumentenverhalten \| Consumer behaviour \| Innovationsdiffusion \| Innovation diffusion \| Einzelhandel \| Retail trade \| Zahlungsverkehr \| Payment transactions \| Schwellenländer \| Emerging economies

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