Study of intentions to use cloud CRM within Saudi SMEs : integrating TAM and TPB frameworks
Karim Mezghani (Al Imam Mohammad Ibn Saud Islamic University, Saudi Arabia & University of Sfax, Tunisia), Mohammed AbdulAziz Almansour (Al Imam Mohammad Ibn Saud Islamic University, Saudi Arabia)
| Year of publication: |
2019
|
|---|---|
| Authors: | Mezghani, Karim ; Almansour, Mohammed AbdulAziz |
| Published in: |
Handbook of research on business transformations in the era of digitalization. - Hershey, PA : IGI Global, Disseminator of Knowledge, ISBN 978-1-5225-7262-6. - 2019, p. 33-50
|
| Subject: | KMU | SME | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Saudi-Arabien | Saudi Arabia | Cloud Computing | Cloud computing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-7262-6.ch003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011981827