Study of Perceived Value and Performance of E-Banking in India with a Special Reference to Punjab National Bank
Purpose of this paper is to find out whether e-banking is performing as per the perception amongst the customers and the employees or is there gape between the perceived value and the performance. Literature review: Literature review reveals that Customers in e-banking era can access services more easily from banks abroad and through wireless communication systems, which are developing more rapidly than traditional “wired” communication network. In fact, e-banking promises a lot to serve flawlessly in no times. However, what the reality is a matter to be substantiated. Methods: The study for this is mostly based on the primary data collected from the customers and employees of Punjab National Bank of India. Due to time constrains this study is limited to Punjab National Bank of India. Conclusion: From the detailed study, it is concluded that little gape is exiting between perceived value and performance of e-baking services offered by bank. Recommendations: It is Recommendation that instructions to use e-banking services should be made available. Banks should take initiation to aware the masses to trust the bank services and let them make sure that these services are already tested and best Classification-
Year of publication: |
2012
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Authors: | Sahoo, Ranjit Kumar ; Swain, Sukanta Chandra |
Published in: |
Indus Journal of Management & Social Science (IJMSS). - Vol. 6.2012, 1, p. 64-75
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