Study on the effect of text direction and temporal focus on advertising persuasiveness
Yue Xi, Yudie Wang, Yushi Jiang, Yedi Wang
| Year of publication: |
2022
|
|---|---|
| Authors: | Xi, Yue ; Wang, Yudie ; Jiang, Yushi ; Wang, Yedi |
| Subject: | “feeling right” | advertising persuasiveness | knowledge activation theory | temporal focus | text direction | Werbung | Advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12749 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013328250