A study of the relationship between consumer's perseived quality judgments about a product based on the extrinsic and intrinsic product attributes and the underlying cognitive structure : an empirical investigation
Secil Tuncalp
| Year of publication: |
1973
|
|---|---|
| Authors: | Tuncalp, Secil |
| Publisher: |
[S.l.] |
| Extent: | [271 S.] |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Univ. of Illinois at Urbana-Champaign, Diss., 1973 |
| Source: |
Persistent link: https://www.econbiz.de/10004850445