A study on the attributes of travel website and the advertising communication effect- simulation of Bayesian structural equation modeling
Ping-Chien Lan, Jen-Son Cheng
| Year of publication: |
2019
|
|---|---|
| Authors: | Lan, Ping-Chien ; Cheng, Jen-Son |
| Published in: |
The empirical economics letters : a monthly international journal of economics. - Rajshahi, ISSN 1681-8997, ZDB-ID 2560109-X. - Vol. 18.2018, 1, p. 19-28
|
| Subject: | Tourism Industry | Site Preferences | Communication | Bayesian Structural Equation | Website | Bayes-Statistik | Bayesian inference | Tourismuswirtschaft | Tourism industry | Strukturgleichungsmodell | Structural equation model | Werbung | Advertising | Kommunikation | Simulation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012314186