A study of the determinants affecting adoption of big data using integrated technology acceptance model (TAM) and diffusion of innovation (DOI) in Malaysia
Kelly Wee Kheng Soon, Chong Aik Lee and Patrice Boursier
| Year of publication: |
2016
|
|---|---|
| Authors: | Kelly Wee Kheng Soon ; Lee, Chong Aik ; Boursier, Patrice |
| Published in: |
International journal of applied business and economic research. - New Delhi : Serials Publ., ISSN 0972-7302, ZDB-ID 2460416-1. - Vol. 14.2016, 1, p. 17-47
|
| Subject: | Big data | Technology Acceptance Model | Diffusion of Innovation | Adoption of big data | Structural equation modeling | Innovationsakzeptanz | Innovation adoption | Big Data | Innovationsdiffusion | Innovation diffusion | Malaysia | Strukturgleichungsmodell | Structural equation model | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547261