Studying Consideration Effects in Empirical Choice Models Using Scanner Panel Data
| Year of publication: |
1995
|
|---|---|
| Authors: | Andrews, Rick L. ; Srinivasan, T.C. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 32.1995, 1, p. 30-41
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