Studying customer experience and retention using applied data science and artificial intelligence
M Dolores Méndez-Aparicio, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, Ana Isabel Jiménez-Zarco
| Year of publication: |
2021
|
|---|---|
| Authors: | Méndez-Aparicio, M. Dolores ; Pilar Martínez-Ruiz, María ; Izquierdo-Yusta, Alicia ; Jiménez-Zarco, Ana Isabel |
| Published in: |
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1. - Hershey, PA, USA : Engineering Science Reference, ISBN 978-1-6684-2460-5. - 2021, p. 192-222
|
| Subject: | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Big Data | Big data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-7998-6985-6.ch009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013285627