Studying low-literate consumers through experimental methods: Implications for subsistence marketplaces
| Year of publication: |
2012
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|---|---|
| Authors: | Gau, Roland ; Jae, Haeran ; Viswanathan, Madhubalan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 12, p. 1683-1691
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