Studying the conformity level of customer needs and organisation perception using a customer satisfaction index
Nematollah Mohseni, Ahmadreza Shekarchizadeh, Arash Shahin
| Year of publication: |
2021
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|---|---|
| Authors: | Mohseni, Nematollah ; Shekarchizadeh, Ahmadreza ; Shahin, Arash |
| Published in: |
International journal of productivity and quality management : IJPQM. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-6482, ZDB-ID 2232968-7. - Vol. 32.2021, 2, p. 246-264
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| Subject: | multi criteria decision-making | MCDM | customer satisfaction index | CSI | customer satisfaction result analysis | TOPSIS | strategy | Kundenzufriedenheit | Customer satisfaction | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource