Studying the Impact of Egyptian Hotels' Websites Marketing on Customers' E-Satisfaction
The purpose of this research is to study the impact of Egyptian hotels' websites marketing on customer e-satisfaction and how to achieve e-loyalty through focusing on e-satisfaction success factors (website information quality, system convenience, system safety, service quality, expectations and perceptions for hotel services and facilities, and intention to revisit) This questionnaire included items pertaining to the customer satisfaction success factors (website information quality, system convening Egyptian hotels' websites marketing. The study focused on five star hotels. Most of the customers were dissatisfied about websites marketing in the Egyptian hotels. Enhancing quality of the marketing websites in the hospitality business leads to sustaining hotel-customer relationship, customers E-satisfaction, E-loyalty, increasing the number of new customers, improving the brand image of the Egyptian hotels, and consequently achieve profitability.
Year of publication: |
2017
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Authors: | Awad, Nancy ; Soliman, Sherif Saad |
Published in: |
International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA). - IGI Global, ISSN 2473-5353, ZDB-ID 2893286-9. - Vol. 1.2017, 2 (01.07.), p. 53-63
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Publisher: |
IGI Global |
Subject: | E-Loyalty | E-Satisfaction | Egyptian Hotels | Online Hotel Reservation | Web Quality | Websites Marketing |
Saved in:
Online Resource
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