Studying the influence of e-CRM on web-based brand personality : the case of Mellat Bank
Arash Shahin, Mahshid Gharibpoor, Shirin Teymouri and Elham Bagheri Iraj
| Year of publication: |
2013
|
|---|---|
| Authors: | Shahin, Arash ; Gharibpoor, Mahshid ; Teymouri, Shirin ; Iraj, Elham Bagheri |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 13.2013, 4, p. 453-470
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| Subject: | electronic customer relationship management | e-CRM | brand personality | web-based brand | Mellat Bank | structural equation modelling | SEM | Iran | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Electronic Commerce | E-commerce | Strukturgleichungsmodell | Structural equation model | Markenführung | Brand management | Bank | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010231396