Studying the level-effect in conjoint analysis: An application of efficient experimental designs for hyper-parameter estimation
| Year of publication: |
2009
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|---|---|
| Authors: | Liu, Qing ; Dean, Angela ; Bakken, David ; Allenby, Greg |
| Published in: |
Quantitative Marketing and Economics. - Springer, ISSN 1570-7156. - Vol. 7.2009, 1, p. 69-93
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| Publisher: |
Springer |
| Subject: | Hierarchical Bayes | Conjoint | Level effect |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10005674217