Subduing effects of personal norms on materialism fostering green purchase behavior : modified norm activation model perspective
Anand Jhawar, Duraipandian Israel and Prashant Kumar
| Year of publication: |
2023
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| Authors: | Jhawar, Anand ; Israel, Duraipandian ; Kumar, Prashant |
| Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 4, p. 602-625
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| Subject: | green purchase behavior | Materialism | modified norm activation model | personal norms | sustainable consumption | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Verhaltensökonomik | Behavioral economics | Nachhaltiger Konsum | Sustainable consumption | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/21639159.2023.2238722 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369370